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Take-Two Interactive's CEO, Strauss Zelnick, recently addressed the company's staggered platform release strategy, particularly concerning the highly anticipated Grand Theft Auto VI. Zelnick confirmed that delaying the PC release of GTA 6 will result in a significant revenue shortfall—approximately 40% of typical PC launch earnings. However, Take-Two remains committed to its established release model of prioritizing console launches.
This strategy aligns with past GTA releases, where PC versions have historically seen delayed launches. This isn't solely attributed to technical challenges, but also reflects Rockstar's complex relationship with the modding community. Furthermore, Zelnick clarified that the decision isn't a response to softening PlayStation 5 and Xbox Series X|S sales; GTA 6's release strategy remains independent of console market performance.
Projecting a fall 2025 release for GTA 6, PC gamers could potentially face a wait extending into 2026. The game's launch carries immense weight, not just for Take-Two Interactive, but for the entire gaming industry. The initial GTA 6 teaser shattered YouTube viewership records, fueling industry-wide anticipation for a game that's expected to surpass the $100 million sales mark. Such a milestone could positively influence the financial performance of other game developers and publishers.
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