Mo.co by Supercell Earns $2.5M in Under a Month

Supercell's upcoming millennial monster-hunting multiplayer game, Mo.co, has already proven to be a major hit even before its official release. The game has generated an impressive $2.5 million in revenue since its soft launch, according to recent estimates compiled by Pocketgamer.biz.

If you're not yet familiar with Mo.co, it's a unique blend of a modern millennial social gaming platform and the popular Monster Hunter genre. In Mo.co, players take on the role of a stylish part-time hunter, accepting contracts to battle various evil invaders from beyond.

The early revenue spike can be attributed to the game's extensive range of cosmetics and other in-game items available for purchase. However, after reaching this high, the revenue quickly dropped. This decline might not necessarily signal impending doom for Mo.co. Instead, it could be due to the limited content available during its invite-only soft launch phase, which may be hindering further success.

Superstitious cellWhy does this matter? Supercell has a history of managing its business with an unconventional ruthlessness when it comes to game releases. Rather than spreading their team's focus across multiple titles, they prioritize only the most promising games for full launch. This strategy has led to some initially underperforming games, like Brawl Stars and Squad Busters, which later surged in popularity. However, it has also resulted in the cancellation of other promising titles such as Flood Rush and Everdale before they could be fully released.

The question now is whether Mo.co will follow a similar path. Given its initial success, Supercell may monitor how new content impacts player spending. If positive, we might soon see Mo.co available on major storefronts.

While Mo.co remains in its closed state, if you're eager to stay ahead of the game, why not explore our top feature, "Ahead of the Game," where we highlight great games you can play in early access on mobile?