"Assassin’s Creed Shadows Reaches 3 Million Players, Ubisoft Silent on Sales"

Ubisoft has announced that Assassin’s Creed Shadows has attracted over 3 million players just seven days after its launch on May 20. This impressive figure marks a significant increase from the 2 million players reported on the game's second day, surpassing the launch performances of both Origins and Odyssey. Ubisoft highlighted that Shadows achieved the second highest day one sales revenue in the Assassin's Creed franchise, only trailing behind Valhalla. It also set a record for the highest Ubisoft day one sales on the PlayStation Store and has accumulated over 40 million hours of playtime so far.

The success of Assassin's Creed Shadows is particularly crucial for Ubisoft, following a challenging period marked by delays and the underperformance of Star Wars Outlaws last year. Ubisoft faced numerous high-profile flops, layoffs, studio closures, and game cancellations leading up to Shadows' release. The pressure was so intense that the Guillemot family, Ubisoft's founders, reportedly considered a buyout deal with Tencent and other investors to maintain control over their intellectual property. The gaming industry is closely monitoring Shadows' early performance as an indicator of Ubisoft's future trajectory.

On Steam, Shadows set a new record for the Assassin's Creed series, reaching a peak of 64,825 concurrent players over the weekend. This milestone is especially notable as it was the first game in the series to launch directly on Steam since Odyssey in 2018. Comparatively, BioWare’s Dragon Age: The Veilguard saw a peak of 89,418 players on the same platform.

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While Assassin’s Creed Shadows has seen strong player engagement, it's challenging to determine whether it meets, exceeds, or falls short of Ubisoft's expectations without specific revenue or sales figures. The financial success of the game will be a key factor in determining not only its future but also Ubisoft's overall stability, with clearer insights expected in the company's upcoming financial reports.

For those eager to explore the world of Assassin’s Creed Shadows set in feudal Japan, our comprehensive guide offers everything you need. Check out the Assassin's Creed Shadows guide, including the Assassin's Creed Shadows walkthrough, our detailed Assassin's Creed Shadows Interactive Map, and our guide to all the crucial things Assassin’s Creed Shadows doesn’t tell you.