Activision Confirms Use of Generative AI in Call of Duty: Black Ops 6 After 'AI Slop' Backlash

Activision, the developer behind Call of Duty, has officially acknowledged the use of generative AI in the creation of Black Ops 6, following months of speculation and criticism from fans. The controversy erupted in December after the Season 1 Reloaded update, when players spotted what they believed to be AI-generated elements in the game's loading screens, calling cards, and Zombies community event art.

The focal point of the backlash was a loading screen featuring 'Necroclaus,' a Zombie Santa character. Some fans pointed out that the image depicted the undead Santa with six fingers, a common error in AI-generated images. This sparked further scrutiny of other images within Black Ops 6, with some community members, like Redditor Shaun_LaDee, identifying additional irregularities in paid bundles that suggested the use of AI.

In response to the outcry, fans demanded transparency regarding the use of AI in art sold within the game. Activision has since complied with new AI disclosure rules on Steam, adding a statement to Black Ops 6's page that reads: "Our team uses generative AI tools to help develop some in-game assets."

This admission comes after reports surfaced that Activision had previously sold an AI-generated cosmetic for Call of Duty: Modern Warfare 3, part of the Yokai’s Wrath bundle, without disclosing the use of AI. Priced at 1,500 COD Points, equivalent to about $15, this bundle was sold without any mention of AI involvement.

The use of AI in game development has been a contentious issue, especially following Microsoft's acquisition of Activision Blizzard and subsequent layoffs, which reportedly affected 2D artists. An anonymous Activision artist told Wired that many 2D artists were let go, and remaining concept artists were compelled to use AI in their work. Employees were allegedly required to undergo AI training, highlighting a broader push towards AI integration within the company.

The gaming and entertainment industries have faced significant layoffs in recent years, and the use of generative AI has been a hot topic. Critics argue that AI raises ethical and rights issues and often fails to produce content that resonates with audiences. For example, Keywords Studios attempted to develop an entirely AI-generated game, which ultimately failed, leading the company to conclude that AI cannot replace human talent.