Marvel denies AI involvement in "Fantastic Four: First Steps" poster creation, despite fan speculation. The marketing campaign for the film launched this week with a trailer teaser and several social media posters. One poster, however, sparked controversy due to a seemingly four-fingered man.
Further fueling speculation, fans pointed out duplicated faces, inconsistent gaze direction, and oddly proportioned limbs, all commonly associated with AI-generated imagery. Despite this, a Disney/Marvel spokesperson confirmed to IGN that AI was not used.
The four-fingered anomaly has prompted various theories. Some suggest the missing finger is concealed behind the flagpole, while others attribute it to simple post-production errors or inadequate Photoshop skills. Similarly, repeated faces may be a result of common background actor reuse and digital manipulation rather than AI generation.
While Marvel remains silent on the specifics, the debate has intensified scrutiny on future film assets. The incident highlights the growing concerns and heightened awareness surrounding AI's role in filmmaking. Further investigation is needed to definitively determine the cause of the apparent inconsistencies.
"Fantastic Four: First Steps" - Trailer 1 Stills
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