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While laptops certainly don't come cheap, timing your purchase strategically can lead to significant savings - even when buying the latest 2025 models. With President's Day sales approaching, here are the optimal times throughout the year to score the best deals on premium laptops.

Key Times to Buy a Laptop in 2025:

Major Shopping Events: Prime Day, Black Friday, Cyber Monday
Back-to-School Season
Post-New Hardware Releases

Black Friday & Cyber Monday

Black Friday and Cyber Monday Deals

While these holiday sales are famous for doorbuster deals, they also offer ideal conditions for laptop discounts. Manufacturers typically release new hardware either early in the year or around October, meaning retailers aggressively discount previous-generation models to clear inventory before CES (Consumer Electronics Show). Even recently-released MacBooks saw immediate price cuts - a rarity for Apple products.

Expect savings of 20-30% on quality laptops when retailers like Amazon and Best Buy make room for newer inventory. While you might not get the absolute latest model, the trade-off for substantial savings is often worthwhile.

Black Friday 2025 falls on November 28, with deals typically starting in late October following Amazon's October Prime Day. This extended season gives shoppers multiple opportunities for laptop bargains.

Amazon Prime Day

While Prime Day laptop deals might not feature premium models, the event offers exceptional value for budget-conscious shoppers. Chromebooks see particularly steep discounts - already affordable devices become even more budget-friendly during this summer sale (expected mid-July 2025).

October Prime Event

Amazon's fall sales event functions similarly to summer Prime Day, though with fewer laptop discounts than Black Friday. Still worthwhile for early holiday shoppers needing immediate purchases.

Other Seasonal Sales

Beyond major shopping events, retailers frequently discount tech for holidays like:

President's Day
Memorial Day
Fourth of July
Labor Day

These sales can offer surprise laptop deals when timed strategically.

New Hardware Releases

Tech enthusiasts seeking cutting-edge performance should watch for announcements from Nvidia, Intel and AMD. CES 2025 revealed exciting developments in AI-assisted laptops and Mini-LED displays, with particular attention on Razer's RTX 5090 models.

Intel Announces 13th Gen Raptor Lake Mobile Processors at CES 2023

The Ultrabook market sees continuous updates, though less powerful U-series processors often launch unpredictably. Staying informed about tech news and rumors helps early adopters secure the latest models.

How New Releases Impact Pricing

Previous-generation laptops see immediate price cuts when new models debut. While it may seem counterintuitive to buy "outdated" hardware, the performance difference between generations is often negligible for everyday use.

This strategy proves particularly effective with MacBooks - new releases create a flood of discounted previous-generation models in used marketplaces.