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It's been some time since we last discussed Ubisoft, hasn't it? Next Thursday marks the launch of Assassin's Creed Shadows, a title whose performance could shape the company's future trajectory.
Earlier today, Ubisoft's official channel unveiled a new promotional video for the game. While you might assume this is the launch trailer, the "TV Commercial" label invites scrutiny.
The concern isn't the video's quality—it's actually quite polished, featuring cinematic visuals and smooth editing. Rather, the questionable move lies in Ubisoft's marketing emphasis on traditional media platforms. While there's nothing wrong with TV advertising per se, uploading what appears to be a television spot to YouTube seems like an unconventional choice that doesn't necessarily bolster confidence ahead of launch.
That said, let's move beyond speculation. The commercial effectively highlights the distinct combat styles and gameplay approaches of the dual protagonists. The rendition of feudal Japan looks breathtaking, though it's worth remembering that cinematic excellence doesn't guarantee gameplay quality. Ultimately, we'll need to wait for the full experience before passing judgment.
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