Rockstar Declares GTA 6 Trailer 2 as the Biggest Video Launch Ever

Rockstar has declared that the launch of GTA 6 Trailer 2 marks the largest video launch in history. According to their statement to The Hollywood Reporter, the trailer amassed a staggering 475 million views across all platforms within its first 24 hours. This surpasses the viewership of major movie trailer launches, such as Deadpool & Wolverine, which garnered 365 million views, and The Fantastic Four: First Steps, which achieved 200 million views in the same timeframe. Last year's Superman trailer, which became the most-viewed trailer in the history of both DC and Warner Bros., only managed to reach over 250 million views on its first day. However, GTA 6 Trailer 2 has eclipsed them all.

It's interesting to note that GTA 6 Trailer 1 had previously set records with 93 million views on its debut day, exclusively on YouTube, making it the biggest non-music video launch on the platform. As of this article's publication on May 8, Trailer 2 has already accumulated 85,276,196 views on Rockstar's official YouTube channel.

The impact of GTA 6 Trailer 2 extends beyond viewership numbers. IGN reported a monumental surge in Spotify streams for The Pointer Sisters' Hot Together, featured in the trailer. In the two hours following the trailer's premiere, global Spotify streams for the 1986 hit increased by an astonishing 182,000%. Spotify's Global Head of Editorial, Sulinna Ong, remarked, "Grand Theft Auto cuts through popular culture like almost nothing else. Music has been synonymous with the series since the very beginning, so it's great to see fans both new and established connecting with an iconic track in this way."

GTA 6 Trailer 2 was released after the game's high-profile delay from fall 2025 to May 26, 2026. It is poised to become the biggest entertainment launch of all time, potentially setting revenue records not just for video games but also for movies.

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The Hollywood Reporter highlighted that Rockstar is believed to have invested over $1 billion in the development of GTA 6, placing immense pressure on the game to deliver. Yet, judging by the overwhelming interest in its trailers, GTA 6's success seems almost assured.

For more on GTA 6, explore all the details we've uncovered so far, delve into the fan theories sparked by Trailer 2, and read Rockstar's comments on capturing Trailer 2 on a base PS5.