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Get ready, Genshin Impact fans! A thrilling collaboration with McDonald's is on the horizon. Details are still emerging, but here's what we know so far.
Genshin Impact x McDonald's: A Teyvat Treat
The collaboration was subtly revealed through a series of intriguing tweets on X (formerly Twitter). McDonald's initiated the playful exchange, prompting fans to participate in a cryptic guessing game. Genshin Impact responded with a memorable image of Paimon sporting a McDonald's hat, confirming the exciting partnership.
HoYoverse further fueled the anticipation with a cryptic post featuring in-game items whose initials cleverly spelled out "McDonald's." This was quickly followed by McDonald's social media accounts adopting Genshin-themed branding, hinting at a "new quest" launching September 17th.
This collaboration appears to have been brewing for quite some time. McDonald's even hinted at a potential partnership over a year ago, around the release of Genshin Impact's Version 4.0.
Genshin Impact boasts a strong track record of successful collaborations, spanning various industries, from gaming powerhouses like Horizon: Zero Dawn to prominent brands such as Cadillac. Even KFC in China previously partnered with the game, offering exclusive in-game items and limited-edition merchandise.
This McDonald's collaboration has the potential for significant global reach. Unlike the KFC partnership, which was China-specific, McDonald's US Facebook profile update suggests a broader international rollout.
What exciting in-game items or promotions await? We'll discover the full details on September 17th. Stay tuned!
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