"Mattel's Top Toys Unite in Toybox Unlocked Event"

If you're a millennial or even older, the name Mattel likely evokes fond memories of countless toys from tabletop games to action figures. Mattel's latest mobile venture, Mattel Match: Toybox Unlocked, might just be their most ambitious yet, bringing the joy of match-three puzzles to your fingertips.

As the name suggests, Mattel Match: Toybox Unlocked is set to be a match-three game where you'll pair up trios of toys and embark on a delightful toybox adventure. What's truly exciting is the inclusion of Mattel's top brands, such as Barbie, Hot Wheels, Uno, and Masters of the Universe, which will surely strike a nostalgic chord with many players.

While some might have been hoping for a more action-packed game, Toybox Unlocked promises a unique puzzle-themed journey. As you progress, you'll unlock new items, each one likely to stir up waves of nostalgia and enhance the gameplay experience. Nostalgia is a powerful motivator, and Mattel is tapping into it brilliantly.

Put your toys away
Developed in collaboration with Uken, Mattel Match: Toybox Unlocked is gearing up for a soft launch in the Philippines and Canada, with plans for a wider release throughout 2025 and a full rollout by year's end.

Although Mattel's brands might seem quaint compared to today's giants, they still include heavy-hitters like the iconic Barbie. Despite the game's numerous features and Uken's reputable development, relying heavily on nostalgia might not attract those unfamiliar with Mattel's legacy.

Competition in the puzzle genre is fierce, as evidenced by our list of the top 25 best puzzle games on iOS and Android. Mattel Match: Toybox Unlocked will need to stand out amidst this crowded field to capture the hearts of puzzle enthusiasts and fans of Mattel's beloved brands alike.