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Gordon Ramsay, the renowned chef, is the latest celebrity to join Supercell's roster of collaborations. He'll be featured in Hay Day, starting today, showcasing a surprisingly calm demeanor. Ramsay steps into the shoes of the absent Greg, introducing new in-game events and features.
Supercell's previous collaboration with Erling Haaland seemingly opened the door for celebrity partnerships, but even then, a Gordon Ramsay appearance was unexpected. The in-game event includes humorous trailers highlighting Ramsay's newfound composure, even featuring an apology to past Hell's Kitchen contestants.
From today until the 24th, Ramsay will replace Greg (who's off on a fishing trip), offering players access to new features and special events.
New In-Game Content: The collaboration is a surprising departure from Ramsay's typically fiery on-screen persona, but it's not his first foray into mobile gaming. He already has several mobile games based on his TV shows. However, this partnership further solidifies Supercell's increasing focus on real-life celebrity collaborations.
This strategy is particularly interesting given Supercell's generally older player base. The inclusion of recognizable celebrities likely aims to broaden appeal and resonate with a wider audience.
New to Hay Day? Check out our Hay Day tips and tricks guide to master the game's mechanics and more!
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