At Star Wars Celebration 2025, Hasbro unveiled an exciting array of new toys and collectibles that thrilled fans and collectors alike. Among the highlights were new figures from "The Mandalorian" and the much-anticipated Dash Rendar figure. These upcoming releases were showcased at the event, allowing attendees to get a first-hand look at what's in store for Star Wars enthusiasts.
IGN captured photos of Hasbro's impressive Star Wars Celebration display and had the opportunity to discuss these new releases with designer Chris Reiff and Hasbro Marketing's Jing Houle. They shared insights into the design process and the passion behind creating toys for these iconic characters. For a detailed view of these new toys, check out the slideshow gallery below, and continue reading to learn more about Reiff and Houle's thoughts on the future of Star Wars collectibles.
Hasbro's Star Wars Celebration 2025 Display Booth
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Fans of "Star Wars Jedi: Survivor" were particularly excited to see new figures introduced in this latest wave of Star Wars toys. The lineup includes a new figure of Nightsister Merrin and a three-pack set featuring series protagonist Cal Kestis alongside Turgle and Skoova Stev. A standout feature is Cal's multiple swap-out heads, including one sporting a handlebar mustache, which Houle emphasized was a key element of this release.
"Honestly, we just wanted to have fun with it," Houle told IGN. "This is one of my favorite packs that we revealed in the panel. We actually started with the handlebar mustache and the mullet and then added in the clean cut. Then the short beard later. So for us, the primary look is almost the handlebar and it's just so much fun."
Merrin's inclusion was a natural choice given her significance in the "Fallen Order/Survivor" saga. Reiff highlighted the challenge of capturing her unique Force abilities in the figure's design.
"It's tough to have Cal without Merrin," Reiff said. "So we're glad we finally got to Merrin, but doing that Force effect, the green blast coming there, all the great detail of that new costume and the face tattoos with the inkjet. Just some beautiful subtlety going on there. She's a really cool character I know we know fans are invested in and really being able to build out that world."
This year's lineup also features updated figures of Han Solo and Chewbacca. Despite the numerous iterations over the years, Houle believes there is always room for improvement.
"I mean, we haven't done them in a long time," Houle explained. "They needed an update, so we gave them fully new tools so they're brand new with the latest articulation so that fans can really celebrate and enjoy... classic characters out again in the latest technology and articulation that we have. And they've made quite a few updates on top of the articulation just in general. We learned a lot from the Wookiees that we've done where they have really long hair."
Houle further elaborated on the design considerations for Chewbacca, emphasizing the use of softer plastics to allow for seamless head movement despite his long hair. For Han Solo, new articulation was added, but the design team opted not to include a thigh break to maintain the integrity of the red bars on his thigh.
Everything Revealed at Hasbro's Star Wars Celebration 2025 Panel
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One of the most striking figures in the lineup is The Ronin from the "Star Wars: Visions" anime anthology series. This Celebration-exclusive release is designed in black-and-white with the only color being the red katana lightsaber. Both Houle and Reiff emphasized the attention to detail, especially in the packaging, which reflects Japanese cultural elements.
"I love that we kept to it," Houle said. "And then taking from learnings from what we know about Japanese culture and stuff, the way the box is built, how premium it looks, the magnets that let it open, how clean it looks, the watercoloring, the accessories that's hidden on the top of the box so you don't just see it. Everything. There was so much attention from packaging to design to engineering."
Reiff added, "And even the Japanese language for this exclusive packaging, we don't do that normally, but for here, because we're here in Japan, we wanted to really embrace all that and do a special package that was just Japanese language for that too."
Finally, fans of the 1:1 scale Black Series helmet line were treated to a reveal of a meticulously detailed Death Trooper helmet during the Celebration panel.
"[It's] a great fully new tooled helmet for the Black series Premium roleplay line," Reiff stated. "It looks like it's straight out of the movie with the weathering, the lighting detail, and you poke a button on the side and you control the chin lights and the spectre sensor lights over on the side. So, just a great addition to our line. And working with Lucasfilm in partnership to work from original files so that we could really nail all the details of this helmet and then add our own stuff to the inside because the real ones never had an inside, but this one does. All our other helmets, it has the full detailed interior."
For more on Star Wars Celebration, find out what we know about the plot of Star Wars: Starfighter and see the biggest news and moments from Celebration.