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Flexion and EA have partnered to bring EA's mobile game catalog to alternative app stores, expanding accessibility beyond Google Play and the iOS App Store. This marks a significant shift in how major publishers view the potential of app stores outside the Apple and Google duopoly.
Alternative app stores have gained significant traction, especially since Apple was compelled to open its platform to them in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative stores, is now collaborating with EA to expand this initiative.
Until recently, the iOS App Store and Google Play dominated mobile game distribution. However, legal challenges forcing Apple and Google to address anti-competitive practices have spurred the growth of alternative app stores. These platforms often offer substantial incentives to attract users.
The Epic Games Store, with its free game program, exemplifies this trend. While Flexion's partners may not offer identical incentives, they are likely to provide more flexible policies than those enforced by Apple and Google.
EA's participation holds significant implications. As a major player in the gaming industry, EA's adoption of alternative app stores signals a broader industry trend. This opens doors for smaller developers and publishers.
While the specific EA games slated for alternative app stores remain unannounced, titles like *Diablo Immortal* and other Candy Crush games are potential candidates.
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