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Home >  News >  Demi Lovato Joins PlanetPlay's Eco Crusade

Demi Lovato Joins PlanetPlay's Eco Crusade

Author : Owen Update：Jan 18,2025

Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative

Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of initiatives supporting environmental causes. Lovato's involvement will extend beyond simple endorsements; she'll be featured in several popular mobile games.

This isn't PlanetPlay's first foray into eco-conscious gaming collaborations. Previous campaigns have featured celebrities like David Hasselhoff and J Balvin, bringing star power to mobile titles for a good cause.

yt

Lovato-themed avatars will be available in a range of games including Subway Surfers, Peridot, Avakin Life, and Top Drives, with all proceeds benefiting environmental projects. This broad reach significantly increases the potential impact of the MGTM campaign, unlike some previous, more limited celebrity partnerships.

The collaboration offers a triple win: a boost for environmental efforts, a treat for Lovato fans, and increased exposure for participating game developers. For players interested in exploring the games involved, PlanetPlay recommends checking out their list of the best mobile games of 2024.

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