Ponos' The Battle Cats celebrates 12 years of quirky cat-themed tower defense action with a new Sengoku-era ad campaign. The game, known for its bizarre and endearing cast of ninja cats, fish cats, and even "Gross Cat," continues to thrive in the competitive mobile gaming market.
This latest advertising push, a collaboration with R/GA, immerses viewers in the Sengoku period, blending historical artistry with the franchise's signature humor and iconic cat food cans. The campaign, titled "The Way of the Cat," aims to highlight the game's strategic depth while attracting new players.
Ponos' COO and Managing Director, Seiichiro Sano, stated, "As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honors our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way."
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Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Join the community on Facebook or visit the official website for the latest news and updates.