Top LEGO Set Retailers for 2025

Over the past decade, the popularity of LEGO has skyrocketed, evolving from a simple building toy for children into a beloved pastime for teens and adults alike. The sets have grown in complexity, functionality, and diversity, catering to a wide range of interests and uses. Some sets are designed for interactive play, while others are crafted as intricate dioramas or high-value collectibles. Moreover, a burgeoning category of sets serves as lifestyle accessories, including wall decorations, plants, and flowers that seamlessly blend into home decor.

With hundreds of LEGO sets available across various themes, piece counts, and price points, potential buyers often face two main challenges: finding the desired set and securing it at a reasonable price. A common issue is that many sets become "retired." LEGO regularly phases out sets, even popular ones, to make way for new releases. This practice has spurred a thriving resale market where sets can be marked up significantly, often selling for two to three times their original price.

Additionally, LEGO sets are inherently expensive, and prices have been steadily increasing. For instance, the 7541-piece Star Wars Millennium Falcon, launched in 2017 at $800, now retails for $850, far exceeding the typical '10 cents per piece' pricing of most sets.

To navigate these challenges, it's crucial to be a savvy shopper. Here are the best places to find LEGO sets in 2025, along with the optimal times to snag deals.

Where to Buy LEGO Sets Online

LEGO Insiders Program### LEGO Store

4See it at LEGO The Best Discounts### Amazon

2See it at AmazonAccepts LEGO Insider Points### Target

1See it at TargetExclusive Deals### Walmart

0See it at Walmart

The official LEGO Store is the premier destination for LEGO enthusiasts, offering the broadest selection of sets, easily sortable by theme, price, release date, and customer rating. The store is backed by responsive customer service and the LEGO Insiders program, which is free to join and offers numerous benefits. Members can purchase sets before they're released to the public, receive free sets as spending incentives, and access exclusive sets unavailable through third-party retailers.

One of the most attractive features of shopping at the LEGO Store is its point system. For every dollar spent, you earn 6.5 points, and 130 points are worth $1, equating to a 5% return on your investment, which can be redeemed for future purchases. Additionally, there are specific times during the year when you can earn double points, maximizing the program's value.

Other reliable online options include Amazon, Target, and Walmart. While these platforms may not offer the point system or exclusive sets found at the LEGO Store, they often provide modest discounts on most sets. In contrast, the LEGO Store typically sells at full retail price, except during select sales aimed at clearing out inventory at the end of a set's lifecycle.

When deciding where to shop, consider whether you'd prefer a 10% discount at Target.com (which accepts LEGO Insider points, albeit at a less favorable rate) or full price at the LEGO Store for future discounts and exclusive free sets.

Where to Buy Retired Sets Online

For those hunting for retired sets, unofficial online marketplaces like Craigslist, eBay, and Facebook are your only options. Be prepared for higher prices and take the time to contact sellers directly, negotiate, and compare prices to ensure you get the best deal possible.

Where to Buy LEGO Sets in Stores

For those who prefer shopping in person, brick-and-mortar stores offer a tangible experience. While the selection may not match the online variety, the personal touch and the ability to inspect sets before buying are significant advantages.

The physical LEGO Store mirrors the benefits of its online counterpart, including the LEGO Insiders program. These stores also feature interactive elements like building stations and a minifigure customization area, enhancing the shopping experience.

Target and Walmart have dedicated LEGO sections, which should be compared with the LEGO Store's offerings on a case-by-case basis. GameStop sometimes stocks gaming-themed LEGO sets, while Barnes and Noble offers lifestyle sets, smaller impulse buys, and Harry Potter sets, capitalizing on the franchise's immense popularity.

For recently retired sets, brick-and-mortar stores can be a treasure trove. Even after LEGO officially retires a set, third-party retailers may still have stock. It's a long shot, but it's worth checking.

When Do LEGO Sets Go on Sale?

LEGO sets rarely go on sale due to high demand, and LEGO prefers to retire sets rather than discount them. However, there are specific times when deals are more likely.

LEGO celebrates May 4 (Star Wars Day) by offering double Insider points on Star Wars sets, and March 10 (Mario Day) features similar promotions in partnership with Nintendo. Keep an eye on these and other notable anniversaries, especially those tied to third-party franchises.

Look for clearance deals at big-box stores, particularly at the beginning of the year when LEGO retires old sets and introduces new ones, prompting retailers to refresh their inventory.

The holiday season, including Black Friday and Cyber Monday, is prime time for substantial discounts. Amazon Prime Days in July and October are also excellent opportunities for LEGO deals. Stay alert for upcoming sales events to maximize your savings on LEGO sets.