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King is making a significant move with the launch of Candy Crush Solitaire, marking their first simultaneous release across multiple platforms. This strategic decision not only broadens their reach but also signifies a major push towards alternative app stores, thanks to a partnership with publisher Flexion.
Candy Crush Solitaire will debut on five alternative app stores, including the Samsung Galaxy Store and Huawei AppGallery. This move underscores King's confidence in the potential of these platforms to attract a wider audience. Flexion is thrilled about collaborating with such a prominent developer, and King is eager to highlight this as their inaugural multi-platform simultaneous launch.
King's decision to go alternative should not be underestimated. Given their success with the Candy Crush franchise, which rivals the revenue of some small countries, it's surprising they haven't explored these avenues sooner. However, their choice to launch simultaneously on these stores suggests a strong belief in their potential to engage new players on platforms that were previously overlooked.
This move by King indicates that major players in the gaming industry are beginning to recognize the value of alternative app stores. For those interested in learning more about one of these platforms, Huawei's AppGallery Awards for 2024 offer insights into the top releases recognized last year.
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