inZOI Sells 1 Million Copies in Week, Krafton Eyes Long-Term Franchise

Krafton's latest venture, inZOI, has made a remarkable entry into the gaming world, selling an astounding 1 million copies within just one week. This achievement marks the fastest sales milestone ever for any game published by the South Korean giant. Launched in Early Access on PC via Steam on March 28, inZOI quickly captured the attention of gamers and streamers alike, despite an initial controversy where players found an unintended bug allowing them to harm children in-game. Krafton promptly addressed this issue, releasing a patch to rectify the situation.

Despite this hiccup, inZOI has garnered a 'very positive' user review rating on Steam. The game not only achieved a peak of 175,000 concurrent viewers on Twitch, securing the third spot in the Games category, but also soared to the top of Steam’s Global Top Sellers List merely 40 minutes after its release. This impressive performance underscores the game's strong appeal and Krafton's effective marketing strategies.

In addition to the game's success, Canvas, inZOI’s in-game user-generated content (UGC) sharing platform, witnessed a massive engagement with over 1.2 million participants on launch day and more than 470,000 pieces of content uploaded. This level of user interaction highlights the community's enthusiasm and creativity, contributing significantly to the game's ecosystem.

IGN's Early Access review of inZOI rated it a 6/10, commending its visual appeal and ambition but noting a lack of depth at the time of launch. Krafton credits its pre-launch promotional efforts and ongoing communication with the community for building trust and momentum leading up to the release. The inZOI global showcase and demo build were particularly effective in generating high interest, according to Krafton.

CEO CH Kim expressed gratitude and excitement about presenting inZOI to a global audience through Early Access, emphasizing Krafton's commitment to continuous player engagement and nurturing inZOI as a long-term franchise IP.

inZOI's Best and Most Cursed Creations

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Looking ahead, Krafton has outlined plans to enhance inZOI with future updates that will introduce new content, including mod support and new cities. All updates and DLC will be provided for free until the game's full release, demonstrating Krafton's commitment to its player base. In response to player feedback and reported issues, Krafton has promised to implement quick fixes through hotfixes throughout April. The company acknowledges the challenges of managing a global community of this scale, admitting to some trial and error in finding the best communication methods.