Infinity Nikki's Phenomenal First Month: A $16 Million Success Story
Infinity Nikki, the latest installment in the popular Nikki dress-up game franchise, has shattered expectations, generating nearly $16 million in mobile revenue within its first month. This surpasses previous Nikki titles by a staggering 40 times, highlighting the game's immense popularity. The game's December 2024 launch saw immediate success, earning over $1.1 million on its second day alone.
Developed by Infold Games (Papergames in China), Infinity Nikki transports players to the captivating world of Miraland. Players guide Nikki and her cat, Momo, through diverse nations, solving puzzles and overcoming challenges using magically-powered outfits imbued with Whimstar energy. The core gameplay revolves around dressing Nikki, but these outfits are crucial for progression.
Pre-registration numbers reached an impressive 30 million, indicating strong anticipation before launch. AppMagic data (via Pocket Gamer) reveals a strong initial performance: $3.51 million in the first week, $4.26 million in the second, and $3.84 million in the third. While weekly revenue dipped to $1.66 million by the fifth week, the cumulative total still reached nearly $16 million. This significantly outpaces both Love Nikki's ($383,000) and Shining Nikki's ($6.2 million) first-month performances. It's important to note that these figures only reflect mobile platform earnings.
China's Crucial Role in Infinity Nikki's Success
China played a pivotal role in Infinity Nikki's success, accounting for over 42% of total downloads (over 5 million). This substantial player base significantly contributed to the game's financial triumph.
Post-launch, daily revenue fluctuated. While initially exceeding $1.1 million, it gradually decreased, reaching a low of $141,000 on December 26th. However, the Version 1.1 update sparked a resurgence, boosting daily revenue to $665,000 on December 30th – nearly triple the previous day's earnings.
Available on PC, PlayStation 5, iOS, and Android, Infinity Nikki continues to thrive. Regular updates and seasonal events, like the Fishing Day Event, aim to maintain player engagement and further solidify its position in the cozy open-world gaming market.