"Ex-Nintendo PR Managers 'Furious' Over Switch 2 Leaks"

Recent leaks surrounding the anticipated Nintendo Switch 2 have sparked significant discussions, particularly from two former Nintendo of America staff members, Kit Ellis and Krysta Yang. In a video on their YouTube channel, the ex-PR managers, who have over a decade of experience at Nintendo, delved into the disruptive impact these leaks are likely having within the company. They emphasized how such incidents can hinder Nintendo's ability to surprise its fans, a key element of their marketing strategy.

The leaks have included alleged details about the Switch 2's reveal date, upcoming games, and even mockups of the device itself. Images of the console's motherboard and Joy-Con have also surfaced online, further fueling speculation. While Nintendo has labeled these as "unofficial," the leaks have undeniably stirred the pot within the gaming community and inside the company.

Krysta Yang expressed the high level of frustration likely felt by Nintendo's internal team, describing the situation as causing "hot, hot, hot" emails filled with exclamation marks. She highlighted the chaos and pressure cooker environment these leaks create, especially as the company gears up for an official announcement. Ellis added that while Nintendo has a skilled team to investigate these breaches, the process itself can distract from the crucial task of launching the new console.

Both Ellis and Yang dismissed any speculation that Nintendo might be orchestrating these leaks intentionally. They stressed the company's emphasis on the "value of surprise" and how such leaks go against everything Nintendo stands for in terms of product reveals. The leaks, they argue, disrupt the company's plans to announce and launch the new console effectively, a challenge already significant given it's been eight years since the original Switch debuted in March 2017.

As a result of these extensive leaks, Nintendo may need to reassess its product security measures. The former staff members suggested that the company's processes for hardware reveals might require updates, considering the magnitude of this new console launch.

Genki Nintendo Switch Mockup Images from CES 2025

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The leaks not only affect internal operations but also shape how fans will perceive the official announcement. With Nintendo yet to confirm any details officially, all information remains speculative. However, the company has announced that the yet-to-be-revealed Switch 2 will be backward-compatible with original Switch games and will support Nintendo Switch Online. As for a release, it is not expected during Nintendo's current financial year, pointing to a launch no earlier than April 2025.