Avengers Director Joe Russo Says AI Was Used for Voice Modulation in Netflix Film The Electric State, Insists 'AI Is Best Suited Towards Creativity'

The Russo brothers' new Netflix film, The Electric State, has sparked considerable conversation since its release, particularly regarding its use of AI in voice modulation. Joe Russo defended this choice, stating it was a relatively simple technique, accessible even to those with basic knowledge gleaned from online tutorials. He acknowledged the anxieties surrounding AI, but emphasized its potential, particularly in creative fields. While admitting current AI's "hallucinations" limit its use in mission-critical applications, he sees its generative capabilities as ideally suited to creative endeavors.

This perspective contrasts with the views of many artists who see AI as antithetical to creativity. However, some studios, including Netflix, appear enthusiastic about AI's potential. Netflix CEO Ted Sarandos previously stated that audiences are unconcerned about AI's use in filmmaking and that it could enhance storytelling, drawing a parallel to the evolution of animation techniques.

This isn't a universally held view. Recently, Marvel denied using AI for teaser posters of The Fantastic Four: First Steps, despite an anomaly in one image.

The Electric State, directed by Anthony and Joe Russo, and adapted from Simon Stalenhag's novel, boasts a star-studded cast including Millie Bobby Brown, Chris Pratt, Ke Huy Quan, Woody Harrelson, Jason Alexander, Anthony Mackie, Jenny Slate, Giancarlo Esposito, Brian Cox, and Stanley Tucci. The film received a less-than-stellar 4/10 rating from IGN, described as a costly disappointment.

The Russo brothers are slated to direct the next two Avengers films, Avengers: Doomsday (2026) and Avengers: Secret Wars (2027).